Dads on Tour started with a pretty simple idea. Life’s better when you get out there.
It’s about packing the 4WD, loading way too much gear, grabbing the family or a few good mates and heading somewhere the phone reception gets a little sketchy.
We’re talking dusty tracks, weekends away, fishing trips, firing up the BBQ, sitting around a campfire, drinking a few cold beers and telling the same stories you’ve probably told a hundred times before.
Because being a dad doesn’t mean the adventures have to stop. If anything, it gives you a few more people to drag along for the ride.
Dads on Tour is a brand for that lifestyle.
Our gear is made for the dads who are proud of their rigs, spend too much money on 4WD accessories, know exactly how many kilometres their LandCruiser has done and definitely have an opinion on whether a Patrol, HiLux or Triton is the better rig.
We don’t take ourselves too seriously either. There’ll be a bit of 4WD rivalry, plenty of dad humour and gear that says what most of us are already thinking.
From shirts and hoodies to hats, stickers, patches and stubby coolers, the idea is to create stuff you’ll actually want to take away with you. Gear that gets thrown in the 4WD, worn around camp and becomes part of the stories along the way.
At the end of the day, Dads On Tour isn’t really about where you’re going.
It’s about getting out there.
Making memories with the kids. Having a laugh with your mates. Finding another track. Sitting around the fire a little longer. And occasionally making a questionable decision that becomes a bloody good story later.
Pack the rig. Grab the crew. Hit the road.
Dads on Tour. Wherever the road takes you.